Corporate

Red n White is a registered trade name of Applied Technology Ltd, RnW is a well established Tanzanian company, incorporated in 1993, by European shareholders. 

RnW is a TIC registered company Tanzania Investment Centre (TIC) is the primary agency of Government to coordinate, encourage, promote and facilitate investment in Tanzania.

Product portfolio

RnW is one of the largest importer of wines into Tanzania.

RnW has long standing commercial relations with major European and South African companies, and hold exclusive distributorships for a.o.

  • Freixenet S.A,
  • Felix Solis Avantis
  • KWV International
  • Landskroon Wines
  • Overhex
  • Namaqua
  • Spier
  • Gruppo Vinicolo Fantinel
  • Gruppo Italiano Vini
  • Barton and Guestier
  • Swartland Winery
  • Stellenbosch Vineyard
  • Afrique Interlink

RnW is also the exclusive distributor in Tanzania for

  • Nestle Waters, San Pellegrino and Acqua Panna waters imported from Italy
  • Bardinet – La Martiniquaise spirit portfolio
  • Vacuvin (wine accessories) imported from Holland

Moreover RnW is

  • The appointed country wide distributor for the Diageo spirits (Johnny Walker, Captain Morgan, Smirnoff, Gordon’s Gin etc)
  • The appointed country wide distributor for Phillip Morris products (Marlboro Cigarette portfolio)

Route to market

To facilitate its nationwide distribution network RnW

  • owns and operates offices, fleet, warehousing etc in Dar Es Salaam and Arusha, covering (geographically) the most important part of the territory
  • Has privileged long standing relation with agents in Zanzibar, and in other urban centres in Tanzania
  • Both offices in Dar Es Salaam and Arusha are fully owned
  • Expansion and renovation of Arusha office was finalized in 2016
  • HQ Dar es Salaam (offices, warehousing and bonded warehouse) are since March 2012 located in the newly constructed premises
  • Distribution Fleet has been continuously renewed and is also fully owned

Market

RnW customers’ portfolio covers all segment of the Tanzanian market including

  • All major supermarkets
  • a large majority of the international hotels, lodges and restaurants
  • a large majority of the local wholesalers and outlets
  • A large majority of local ‘on-consumption venues’ (Bars, restaurants and nightclubs) targeting emerging middle class
  • Duty Free outlets

HR-management

RnW employs a small 100 people and is managed by its shareholders namely by:

  • Eddy Verspeelt
  • Ronald Claes
  • Jesus Pelaz
  • Caroline Beddeleem
  • Filip Tack
  • Mady Alberdienst
  • Dieter Beyens

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